Protecting intellectual property rights on e-commerce stores

The Intellectual Property Office has updated its guidance on protecting intellectual property rights on e-commerce stores, which will assist with understanding how Alibaba, Amazon, eBay, Facebook, Temu and Tiktok help rights holders protect their intellectual property.

This guidance covers:

• how to protect your intellectual property on e-commerce stores
• tools available on each e-commerce store to report and remove infringing listings to protect your brand

(Source: Intellectual Property Office, 25 July 2025)