22 December 2025
An independent research report.
This research was commissioned by the Office for Product Safety and Standards from YouGov to understand consumers' interaction with online marketplaces. Its objectives were to explore how consumers end up purchasing from online marketplaces, and their related opinions, attitudes and behaviours. Its findings were based on a quantitative survey with a representative sample of 2,073 online marketplace users from across the UK, supported by three focus group discussions, each with 10-12 participants.
(Source: Office for Product Safety and Standards, 3 December 2025)
Read the research report on the GOV.UK website.
For more information on this subject, see Business Companion's 'Product safety' section.