6 July 2026
Children will be better protected from unsafe toys under new plans to ensure the UK's toy safety framework is fit for the modern age, giving parents peace of mind that the products they buy are safe, whether purchased on the high street or online.
As part of its mission to protect consumers, the Government is launching a call for evidence on toy safety, to ensure protections keep pace with new technologies and emerging risks.
It will gather evidence on a range of issues including chemical safety and AI-enabled toys.
The call for evidence will remain open until 6 October and welcomes views from parents, consumer groups, businesses, enforcement authorities, and members of the wider public.
Robust product safety rules ensure products are tested to modern standards, protecting consumers while giving responsible businesses the confidence to grow.
Consumer spending accounts for around 60% of the UK economy. When people can trust the products they buy, they are more confident to spend, helping businesses to grow and supporting higher living standards across the country
This is part of the Government's wider action to strengthen consumer protection and tackle unsafe products.
In March, the Government launched a once-in-a-generation programme of reform of the UK's product safety framework, including measures to address the growing challenge of unsafe products sold through online marketplaces.
(Source: Department for Business and Trade / Office for Product Safety and Standards)
Read the full story on the GOV.UK website, which includes a link to the consultation.