18 June 2026
The Competition and Markets Authority (CMA) has found that appliances retailer Marks Electrical pre-selected and charged customers for extra services without their express agreement.
This impacted customers that bought a range of essential household items - including washing machines, dishwashers and cookers - through the Marks Electrical website.
Those customers were automatically opted into one or both of the following services:
- 'Recycle Old Appliance' service: removing the customer's old appliance at the time of delivery, which is then recycled
- 'Unwrap & Recycle Packaging' service: unwrapping and removing packaging for the newly purchased product or products at the time of delivery, which is then recycled
Under consumer law, consumers must have genuine choice over whether to pay for an extra product or service which they may or may not wish to choose. Businesses are not allowed to use pre-ticked boxes or other forms of automatic opt-in for optional extras which cost money, as was the case with Marks Electrical. As a result, the CMA has fined the company £720,000 and ordered it to refund around £600,000 in total.
The CMA's investigation looked at conduct from April 2025 - when its new consumer powers came into force - to November 2025. Marks Electrical stopped the conduct immediately after the CMA opened an investigation and engaged constructively. Having admitted to breaking the law and agreeing to settle the case early with the CMA, the company received a 40% reduction to its financial penalty, in line with CMA guidance.
Affected customers do not need to take any action. Marks Electrical will contact affected customers about their refund, which will be automatically refunded to the method they used to pay for their appliance. If that is not possible, the customer will be sent a cheque. The amount repaid to individuals will vary depending on how much they paid-for extra services, but the average payout will be around £15.
When the CMA's strengthened consumer powers came into force, it committed to tackling unlawful online pricing practices to ensure shoppers were not left out of pocket.
Under these new powers, the CMA has so far secured over £1.3 million in refunds for customers and levied fines totalling nearly £5 million.
(Source: Competition and Markets Authority)
Read the full story on the GOV.UK website.
The rules covering additional charges (pre-ticked boxes etc) are covered in: