19 November 2025
Guidance from the Competition and Markets Authority on complying with the law on unfair commercial practices relating to price transparency.
This guidance explains how businesses and traders must be transparent when displaying pricing information.
It covers:
- what to include in your pricing information (including mandatory fees, taxes and charges)
- 'drip pricing' (this is when prices are added as consumers proceed with a transaction)
- 'partitioned pricing' (this is when component parts of a price are given, but the overall price a customer would pay is not)
(Source: Competition and Markets Authority, 18 November 2025)
The CMA has also updated its unfair commercial practices guidance to take account of the new pricing guidance.
For more information on this subject, please see 'Providing price information'. Please note that this guide is in the process of being updated, following the publication of the CMA pricing guidance.